“The term ‘good design’ probably means different things to different people.”
We believe that a good design achieves the most with the least. It feels resolved and natural—free from gimmicks, forced details, or unnecessary flourishes. It does what it’s meant to do, with logic and ease.
Often, it looks effortless—though that usually takes a lot of effort. The proportions sit right, the materials make sense, and nothing feels overworked or trying too hard to be different.
We don’t follow a checklist. In the end, we choose what feels right to us. But when we look at the designs we’ve selected over time, these are the qualities they tend to share.
Often, it looks effortless—though that usually takes a lot of effort. The proportions sit right, the materials make sense, and nothing feels overworked or trying too hard to be different.
We don’t follow a checklist. In the end, we choose what feels right to us. But when we look at the designs we’ve selected over time, these are the qualities they tend to share.